Mr. Simon J Evenett is the Professor of Geopolitics and Strategy at IMD, Lausanne, Switzerland. Prior to this, Simon was the Professor of International Trade and Economic Development at the St. Gallen University. As a globally recognized expert on trade, investment, and geopolitical dynamics, he is a leading analyst of the global business environment. For almost 30 years, he has guided board members, senior executives, EMBAs, and MBAs in understanding the significant shifts in the worldwide business environment and their implications for firm operations, performance, and strategy. In 2023, he was appointed Co-Chair of the World Economic Forum’s Global Future Council on Trade and Investment. To many ARTNeT members he is best known as the Founder of the St. Gallen Endowment for Prosperity Through Trade, the institutional home of the Global Trade Alert and Digital Policy Alert.